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Home / demographics / In 2008, 50% of the adult population in the US said they had read a novel, short story, poem or play in the past 12 months - up from 47% in 2002.
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About the author:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.You can reach him via email.