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Home / brands / Ford's mega-flop clunker Edsel sold only 68,045 in 1958, its first year, and 47,496 in its second before it was axed.
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About the author:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.You can reach him via email.