Monday

India has the highest density of retail outlets of any country in the world – more than 15 million compared with 900,000 in America where the market is 13 times bigger (in value terms.)

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About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.