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Home / superlatives / Toyota spent the most on R&D of any company in the world in 2008 - increasing its annual R&D spending by 7.6% to €7.6 billion ($10.6 billion) to knock Microsoft off the top spot.
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About the author:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.You can reach him via email.