Tuesday
Home / countries / The average UK TV viewer sees more than 40 TV ads a day, 30% more than in 2000 – depsite the advent of advert-skipping technology such as Sky+.
[Source]
About the author:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.You can reach him via email.