Tuesday

The average UK TV viewer sees more than 40 TV ads a day, 30% more than in 2000 – depsite the advent of advert-skipping technology such as Sky+.

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About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.