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Home / economy / Spending on PR in America grew by more than 4% in 2008 and nearly 3% in 2009 to $3.7 billion. In contrast, spending on advertising contracted by nearly 3% in 2008 and by 8% in 2009.
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About the author:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.You can reach him via email.