Tuesday

America will account for just 27% of global consumption in 2010 against emerging markets' 34%, roughly the reverse of their shares 8 years ago.

[Source]

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.