Sunday

Before its takeover by Kraft, about 80% of Cadbury's business and over 85% of its employees were already outside Britain.

[Source]

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.