Friday

In 2008, about 285,000 book titles were printed on demand or in short runs — 132% more than in 2007 and for the first time more than in the conventional way.

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About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.