Thursday

The average sport fan consumes almost 10 hours of media in an average day, against just over 5 hours for other young men.

[Source]

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.