Thursday

The average YouTube user spends 15 minutes a day on the website, compared with 5 hours that the average TV viewer spends in front of the box.

[Source]

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.