Predictive Pre-Testing: An Outline for an Ad Pre-Testing Model Based on Prediction Markets
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About:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
He blogs about #innovation, #technology and #marketing at misentropy.com. You can reach him via email or Twitter.
Whitepapers by @misentropy
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