statosphere
A daily dose of statistics to help the marketer start - or finish - an argument.
Thursday
37% of American homes have Digital Video Recorders.
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Wednesday
By some estimates, roughly 5% of all petrol burned in Europe's cars is consumed by air-conditioning units.
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Tuesday
In 2009, the legal gambling market totalled $335 billion globally. Online gambling contributed just over $25 billion to the tally.
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Monday
China now exports every six hours as much as it did in the whole of 1978.
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Sunday
The pharmaceutical industry spends about one-third of its $20 billion direct-to-consumer advertising budget on just 10 drugs.
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Saturday
95 percent of the orange juice concentrate sold at retail in the U.S. is packed in Florida.
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Friday
In 2009, Facebook’s traffic grew by 66% and Twitter’s by 47%.
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Thursday
The celebrity perfume market is estimated to be worth £255 million in the UK alone.
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Wednesday
China's internet population has reached 404 million, up from 384 million at the end of 2009, and the number of people accessing the internet with mobile phones there has reached 233 million.
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Tuesday
More than 8 million visits were made to news websites every minute, on the night Barack Obama won the US presidential election. On the first day of the 2010 Football World Cup, there were 12 million visits per minute.
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Monday
Wal-Mart handles more than 1 million customer tranactions every hour.
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Sunday
In China over 5 million people graduate every year and in India about 3 million, respectively four times and three times the numbers a decade ago.
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Saturday
In 2001, 28% of students who studied abroad did so at American universities. By 2008, that figure had shrunk to 21%, though the absolute number of globally mobile students grew by 50% over the period.
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Friday
75% of fast-food companies' revenues in Europe comes from people eating in the restaurant compared with half in America.
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Thursday
Apple recently announced that its App Store now offers 225,000 apps which collectively have been downloaded 5 billion times.
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Wednesday
The number of members of LinkedIn with the title vice-president grew 426% faster than the membership of the site as a whole in 2005-09.
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Tuesday
In 2009, Italians made only 66 non-cash transactions per person compared with about 170 in the euro zone.
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Monday
In America, McDonald's ramped up spending on advertising by more than 7% in 2009 even as other cut back.
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Sunday
Energy companies produce 85 million new barrels of oil daily.
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Saturday
The number of humanitarian workers worldwide has grown at a rate of 6% for the past 10 years, reaching a current total of more than 20,000.
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Friday
In 2009, revenues from mobile apps amounted to nearly $10 billion.
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Thursday
The global market for luxury goods shrank by as much as 13% in 2009.
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