statosphere

A daily dose of statistics to help the marketer start - or finish - an argument.

Thursday

37% of American homes have Digital Video Recorders.

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Wednesday

By some estimates, roughly 5% of all petrol burned in Europe's cars is consumed by air-conditioning units.

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Tuesday

In 2009, the legal gambling market totalled $335 billion globally. Online gambling contributed just over $25 billion to the tally.

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Monday

China now exports every six hours as much as it did in the whole of 1978.

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Sunday

The pharmaceutical industry spends about one-third of its $20 billion direct-to-consumer advertising budget on just 10 drugs.

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Saturday

95 percent of the orange juice concentrate sold at retail in the U.S. is packed in Florida.

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Friday

In 2009, Facebook’s traffic grew by 66% and Twitter’s by 47%.

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Thursday

The celebrity perfume market is estimated to be worth £255 million in the UK alone.

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Wednesday

China's internet population has reached 404 million, up from 384 million at the end of 2009, and the number of people accessing the internet with mobile phones there has reached 233 million.

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Tuesday

More than 8 million visits were made to news websites every minute, on the night Barack Obama won the US presidential election. On the first day of the 2010 Football World Cup, there were 12 million visits per minute.

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Monday

Wal-Mart handles more than 1 million customer tranactions every hour.

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Sunday

In China over 5 million people graduate every year and in India about 3 million, respectively four times and three times the numbers a decade ago.

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Saturday

In 2001, 28% of students who studied abroad did so at American universities. By 2008, that figure had shrunk to 21%, though the absolute number of globally mobile students grew by 50% over the period.

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Friday

75% of fast-food companies' revenues in Europe comes from people eating in the restaurant compared with half in America.

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Thursday

Apple recently announced that its App Store now offers 225,000 apps which collectively have been downloaded 5 billion times.

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Wednesday

The number of members of LinkedIn with the title vice-president grew 426% faster than the membership of the site as a whole in 2005-09.

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Tuesday

In 2009, Italians made only 66 non-cash transactions per person compared with about 170 in the euro zone.

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Monday

In America, McDonald's ramped up spending on advertising by more than 7% in 2009 even as other cut back.

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Sunday

Energy companies produce 85 million new barrels of oil daily.

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Saturday

The number of humanitarian workers worldwide has grown at a rate of 6% for the past 10 years, reaching a current total of more than 20,000.

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Friday

In 2009, revenues from mobile apps amounted to nearly $10 billion.

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Thursday

The global market for luxury goods shrank by as much as 13% in 2009.

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Wednesday

E-books represented about 1.5% of consumer book sales in 2009 in North America.

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Tuesday

In Britain, the proportion of homes that receive multi-channel television has risen from 31% to 89% in the past 10 years.

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Monday

In 2008, America's net imports of oil and gas amounted to $416 billion or 60% of its budget deficit.

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Sunday

Only around 20% of Americans have been on a cruise.

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Saturday

In 2008 the median size of a new home in the US shrank for the first time in 13 years.

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Friday

Pay-television subscriptions grew by more than 2 million in America in 2009.

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Thursday

Since 2005, North American box-office receipts have risen by 20%.

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Wednesday

In 2008, 87% of newspaper revenues in America came from advertising. In Japan, the proportion was 35%.

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Tuesday

Spending on DVDs in America fell from $20 billion in 2006 to $16 billion in 2009.

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Monday

The top sponsors of the Football World Cup pay on average £75m to be associated with it.

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Sunday

The previous Football World Cup (in Germany 2006) yielded $1.8 billion in profits.

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Saturday

If all the worldwide television coverage of the 2006 World Cup was shown on one channel, it would take more than eight years to watch.

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Friday

Over 8 million tablet computers are expected to be sold in 2010.

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Thursday

At the turn of the 20th century, U.S. households spent about 2 percent of their income on transportation. That figure is now around 18 percent and rising.

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Wednesday

BP doled out $10 billion in dividends in 2009.

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Tuesday

Union membership in America has fallen from a third of the work force in 1950 to just over a tenth today.

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Monday

The Nike+ system, one of the first personal speedometers, has been used by more than 2.5 million runners since its release in 2006.

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Sunday

China and India, with over a third of the world's population between them, have less than 10% of its fresh water.

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Saturday

China and the US account for some 40% of the world's carbon dioxide emissions.

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Friday

The number of MBAs awarded by American business schools swelled from 21,561 in 1969-70 to 150,211 in 2006-07.

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