Predictive Pre-Testing: An Outline for an Ad Pre-Testing Model Based on Prediction Markets
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About:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
He blogs about #innovation, #technology and #marketing at misentropy.com. You can reach him via email or Twitter.
Whitepapers by @misentropy
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2 comments:
For that price, you could get a couple more Royal families set up.
And for the entertainment value the UK royal family provides, some of us from the rest of the world would be all too willing to chip in too :)
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