America will account for just 27% of global consumption in 2010 against emerging markets' 34%, roughly the reverse of their shares 8 years ago.

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In 2004, the average American spent $770.95 annually on services like cable television, Internet connectivity and video games. By 2008, that number rose to $903, outstripping inflation. By the end of 2010, it is expected to have grown to $997.07.

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The average Russian drinks 30 litres of hard liquor a year, six times the amount in the EU, while imbibing a modest 77 litres of beer, a little less than a typical European.

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In Britain, over 80% of coffee sold is instant coffee, compared with just 10% in America.

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Currently China accounts for only 0.5% of Cadbury's worldwide sales.

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Fully 43 million Americans, almost 2/3rd of them women, flick through a copy of 'People' magazine each week.

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Energy use per person has remained largely flat over the past 30 years in California, but it has increased by 50% for the rest of America.

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29% of American homes own a Digital Video Recorder (DVR).

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A sixth of American iPhone users spent over $100 at Apple's iPhone App Store over 2008.

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13.2 million cars were sold in America in 2008 and 16.1 million in 2007.

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The typical iPhone owner uses 5 times more data than the average cellphone user.

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Every weekend in the US alone, 100 million person hours are spent watching TV ads.

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Global oil consumption is expected to fall by 2.6 million barrels a day (b/d) or about 3% in 2009.

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In 2008, just 606 new films were released in American cinemas.

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The average UK household has 2.4 TVs, 1.6 computers, 2.4 games consoles, 3 mobile phones, and 2.2 MP3 players.

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Only about 18% of the America's 68.5 million broadband households own a webcam.

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Nintendo DS is the best-selling had-held game device. Over 100 million have been sold - more than twice as many as Sony's PSP.

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America spends some 16% of its GDP on healthcare, the largest share of any big country.

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Of China's 1.3 billion people, only 115 million own credit cards.

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The total number of mobile phone users in India reached 392m by the end of March 2009.

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