Predictive Pre-Testing: An Outline for an Ad Pre-Testing Model Based on Prediction Markets
[Source]
[Update - 19/5/2010: Before being changed post John's comment (see below), the stat above read "In the US, the federal petrol tax has remained at just 18.4 cents per gallon since 1993."]
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Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
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2 comments:
The word "just" makes this a pretty biased statement. That's not statistics, that's an argument.
Thanks for spotting it, John. You're right, this is a place for statistics and not for arguments. Have made the appropriate change in the stat.
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