Predictive Pre-Testing: An Outline for an Ad Pre-Testing Model Based on Prediction Markets
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Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
He blogs about #innovation, #technology and #marketing at misentropy.com. You can reach him via email or Twitter.
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3 comments:
i recently heard that biggest cola drinking nation now is norway with a per capita consumption of more than 400 bottles per year.
@metamorphosis: If that's a fact, it isn't in contradiction to the above stat, which refers not just to Coca-Cola the drink but all products of the Coca-Cola company.
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